Swedish KappAhl will be launching their new jeans collection "Magic" in February. And according to their design- and purchasing manager Carina Ladow, they really are magical. Apparently, they have put hundreds of hours on pattern construction, to create the "ultimate pair of jeans" - a pair that forms and places the curves where they belong, but still are comfortable too. The collection consists of 13 different models, with different waists, lengths and washes.

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I must admit that I'm a little curious to see these jeans, even though I wouldn't usually think of KappAhl as a place to buy a pair of jeans. And even if i don't like these jeans either, I still think that it's important that a chain like KappAhl cares enough to make an effort. Finding a good pair of jeans can be difficult - especially for all the women who doesn't fit into the fashion sizes, but still want to look good. I hope that KappAhl will give these women a chance to shine.